Elie Kanaan
Operating at the intersection of senior brand strategy and hands-on creative execution, building luxury destination brands across the Red Sea & AMAALA Saudi Arabia.
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A Visit Red Sea brand film inviting the world to a place that has been waiting. The campaign sits at the top of the destination funnel, atmospheric, unhurried, written for a guest who chooses with their imagination first.
Brand Film · 2025
Role · Brand & Creative
Campaign work.
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Discover Shura Island شورى
A 28-second destination teaser built for social. Atmosphere over exposition. Over 3.8M views on YouTube.
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Master of the Sea سيِّد البحر
The fourth film in a documentary series produced with Warner Bros. Discovery. A portrait of Salem, the master of Umluj's fish auction, on a coastline being remade.
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A New World عالم جديد
Zain KSA's national 5G launch, positioned as a generational threshold rather than a network upgrade. Campaign ran under the #ANewWorld mark.
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Awaken Life's Rhythm أمالا
Brand film for AMAALA. The destination as sanctuary, positioned around reconnection with self, with nature, and with what truly matters. Closing line, Awaken Life's Rhythm.
Book illustration and design.
RSG Sustainability Report 2023 تقرير الاستدامة
Designed and illustrated. Red Sea Global's fourth annual disclosure, with minimalist cover work under the mark "The Future Is Now," and the year drawn as a single continuous gold line.
RSG Sustainability Report 2022 تقرير الاستدامة
Designed and illustrated. The third annual report. Composite cover concept "Unpack a World of Regeneration," rendering Red Sea Global's regenerative landscape as a world unpacked from inside a suitcase.
Brand development.
Red Sea Global البحر الأحمر الدولية
The group identity drawn from the topography of the Red Sea (desert, sea, mountain), rendered as a gold lineart symbol on Pantone 2965 navy. Set in Larken (display) and Paralucent (text), with bilingual lockups across English and Arabic. The brand framework I work within at the group level.
ADRENA أدرينا
The active-lifestyle brand at The Red Sea, where the untamed spirit of the coast meets the curiosity of every explorer. A 102-page system covering concept, logotype, visual identity, animation, voice, imagery, and brand expression across digital, print, retail, equipment, and signage.
Galaxea غالاكسيا
Named for the coral genus, the marine experience brand at The Red Sea. Circular dot-pattern symbol, hexagonal apertures, cyan accents against deep underwater blue. One of the destination's activity-provider brands alongside WAMA and Akun.
Red Sea International Airport مطار البحر الأحمر الدولي
The arrival brand for The Red Sea destination, operating since September 2023, international from April 2024. Identity drawn from organic arching forms in burnished copper, set against the destination's sand-and-stone palette. Bilingual lockup at the heart of the system.
Concept-led, brand-aware.
Conceptual print and packaging work across snack, beverage, furniture, wine, and destination brands, where the idea does most of the heavy lifting and the craft serves the punchline.
Strategy
- Brand architecture & portfolio frameworks
- Verbal identity & naming
- CEO-level narrative
- Brand governance & intake design
- KPI reporting & brand audit
- Awards positioning & entries
Creative
- Campaign films & activation
- Editorial & long-form bilingual collateral
- Identity systems for sub-brands
- Guest-facing collateral
- Presentation systems
- Illustration & concept work
Production
- InDesign & Illustrator print
- After Effects motion
- Variable data & voucher systems
- Tactile object spec & supplier liaison
- DAM platform rollout
- AI-assisted video workflows
The brief is half the work. The other half is the discipline to keep the strategic intent intact when it meets a printer's quote, a CEO's redline, or a guest's hand.